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Highland Park survey welcomes ideas on city brand

The City of Highland Park is working to develop a community brand that will be used to market the city and attract prospective businesses, visitors and residents.

“At the heart of the brand will be its ‘competitive differentiator’ — that special something that makes our community unique so that it may stand out in the marketplace,” said Alyssa Knobel, a Highland Park city council member and former chair of the Business and Economic Development Commission.

The city is inviting residents and other stakeholders to participate in a survey and help shape the “brand” used to set the community apart. The survey is available at www.cityhpil.com/brandingsurvey. Printed surveys will also be available at city hall, the Highland Park Library and the senior center.

Surveys must be completed and submitted by Friday, Nov. 15.

Questions about Highland Park’s branding initiative should be directed to Carolyn Hersch at chersch@cityhpil.com or 847-926-1027.

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